Add marketing with charming customers
Augmented Reality (AR) appears as a popular trend between marketers and sales strategists, in an effort to provide customers with unique and interesting experiences with comfort held in campaigns with their cellular devices.
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Cellphones and tablets have become very common and are considered as one of the most significant forms of media where people interact with each other, and with brands. Cellphone-based applications and advertisements increasingly encourage purchasing decisions. AR gives organizational tools that are useful in encouraging sales and increasing brand value through cellular devices.
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Someone who averages spend at least one hour a day using their cellphone.
What a better way than reaching them through their cellphones!
Are you wondering how AR can drive sales? Here are some proven ways in which organizations have succeeded in increasing their marketing efforts with AR.
Try before they buy
Customers like to try the product before they buy them. The test-drive, trial room and cosmetic sammeter package is proof that people want to try the product before they make a conscious purchasing decision. With the problem of cleanliness and security that occupies the mind of the customer after a pandemic, people are looking for a touch-free way to test the product before buying it.
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Ar Commerce.
By using AR strength, prospective customers can virtually try makeup, clothing and accessories. Various products related homes such as carpets, pillows and even furniture can be tried or virtually tested. AR removes or reduces the need for physical trials and allows customers to try or exemplify dozens or even hundreds of products just by clicking on their mouse.
Visiting Virtual Stores
People around the world refrain from visiting shops and malls for fears related to Covid-19 pandemics. Business companies now actually carry shops to their customers' homes through augmented reality. Customers can open applications, choose products and even virtually try their products before making a purchase.
Hyundai, Mercedes and other automotive brands are currently testing the idea of visiting virtual performances and tests through augmented reality. Mercedes even launched AI Assistant and AR interface that helps customers almost experience car features. This initiative makes people feel connected with the brand and can encourage sales.
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Create Buzz brands
Brands can promote themselves through augmented reality. For example, in Singapore, the health promotion authority creates a campaign where the QR code is placed on a container or packaging of healthy food choices.
